Meanwhile, Don begins a flirtatious relationship with Rachel Menken, the Jewish owner of a department store who seeks marketing help at Sterling Cooper.ĭon also has to deal with the arrival of his younger brother, Adam Whitman, who refers to Don as "Dick Whitman". Behind Betty's back, Don has Betty's doctor report back to Don what Betty says in treatment. Don, initially resistant to the idea of psychotherapy, allows Betty to seek help. They are also working to reassure their largest client, Lucky Strike, whose account is the firm's bread and butter, in the face of resurgent medical research demonstrating smoking is harmful and related lawsuits and impending legislation harmful to the tobacco industry.īetty begins seeing a psychiatrist after her numb and shaking hands cause her to crash the family car. Sterling Cooper begins working for the 1960 Richard Nixon presidential campaign, gratis and unbidden, as they believe Nixon's success against John F. Roger Sterling, the acerbic son of one of Sterling Cooper's founding partners, cheats on his wife, Mona, with Joan, of whom he is enamored. Don, meanwhile, has trouble balancing his life as he cheats on his wife, Betty Draper, with a beatnik artist named Midge Daniels. Junior accounts manager Pete Campbell, who is about to get married, takes a liking to Peggy and the two have sex the night of his bachelor party. Though Don is welcoming towards her, Peggy is subject to passive-aggressive hostility from office manager Joan Holloway and sexual harassment from her male colleagues. They both work at the small but prestigious agency Sterling Cooper. The first season opens in March 1960, as genius advertising executive Donald "Don" Draper meets Peggy Olson, his new secretary. It was acknowledged with numerous honors from industry awards, including the Primetime Emmy Award for Outstanding Drama Series, the Golden Globe Award for Best Drama Series, and a Peabody Award. The first season was highly commended for its excellence in writing, acting, and art design, as well as for its faithfulness to the era it depicted. As the season unfolds, the mysterious backstory of enigmatic ad man Don Draper is revealed as is the growing confidence and success of Peggy Olson. The season begins with the new secretary, Peggy Olson, starting her first day with the firm. It introduces the fictional advertising agency Sterling Cooper. Season one takes place between March and November 1960. Actors Jon Hamm, Elisabeth Moss, Vincent Kartheiser, January Jones, Christina Hendricks, Bryan Batt, Michael Gladis, Aaron Staton, and Rich Sommer receive main cast billing. AMC broadcast the first season on Thursdays at 10:00 pm in the United States. It consisted of thirteen episodes, each running approximately 47 minutes. The first season of the American television drama series Mad Men premiered on Jand ended on October 18, 2007.
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